David Clayton
DAVID CLAYTON
'It’s Time to have your say in our club’s future.'
Why your vote as a Richmond Football Club member is important!
Our club is at the crossroads. Now is the time for RFC members to elect the board they believe can give
it a successful and secure future. I believe you should vote because:
1) Democracy means a better football club – the Directors of the Richmond Football Club are there on
your behalf. They should have your direct endorsement and support to perform their duties.
2) Passion – if you care enough to become a Richmond member, please care enough about the club to
evaluate all of the candidates and vote accordingly. By not voting you may give the impression that
members don’t really care, and people may make decisions for you on that basis.
3) Involvement – this is how members can directly influence our football club’s direction. By voting you
will have your say on where our football club is heading.
Even if you don’t vote for me, please consider voting for at least one of the candidates that you
consider deserves it.
Who am I? What do I stand for?
My name is David Clayton. As a Richmond supporter and long time member (every year since 1974) I have nominated for election to the board.
I have been a club volunteer in a few roles (mainly helping with memberships at the start of each season) continuously since 1985, and I have been able to observe the club from a perspective not available to most supporters. It is my belief that the club needs to make some fundamental changes to build on the work done so far, and as part of this I believe a board election should be held to give you an opportunity to directly participate in these changes.
My professional background is in Information Technology; I have worked in that area since the 1980s and
obtained a Graduate Diploma in Computing in 1993 at Monash University. I have had a varied range of roles in my career and I believe that technology is just a means to an end rather than an end in itself.
I also don’t mind “getting my hands dirty” to achieve an aim, (as those thousands of people that have personally purchased Richmond membership tickets from me in the last 19 years can confirm), and I think that these skills can also be of use at board level.
I am the sort of supporter who will be at every Melbourne match that the Tigers play in, as well as a few
interstate games each season (personal finances permitting). I have been around long enough to have
stood in queues well before 11AM at all the old VFL venues. I buy the same membership tickets as most
other members, and I sit in the same seating areas as most of our supporters. I have been a member of
groups such as “Ton Up” in the past, but I don’t have a lot of experience watching football from corporate
boxes or other such areas.
The issues
I believe that a board of directors would be most effective with a mix of various skills and backgrounds to
provide a direct injection of various viewpoints at board level, rather than have some of those views
presented to the board indirectly.
The board should ideally include people with expertise in the club’s various activities, as well as a direct
understanding of the various areas that the club is involved in. The mix should ideally cover the following
vital areas:
1) Football experience, (playing, coaching, player administration).
2) Business experience, (management at various levels, financial expertise).
3) Entertainment experience, (promotion, marketing).
4) Supporter/member experience, (ongoing direct contact and understanding of member aspirations and other issues).
I contend that the boards of directors over recent years have had skills in some of these areas at one time or another, with some particularly talented people able to contribute effectively in some of these areas, but
have not had a consistent and balanced mix of these skills to ensure that the best possible decisions are
made to benefit the club.
To use a simplified football analogy, while you may be a better team on the field with a “qualified” full
forward, you won’t be very effective if you have a team full of full forwards – balance and diversity are the
keys to creating a strong team.
I have seen our club do many things over the years that have improved the RFC and benefited many areas.
I have also seen it do things which have set us back. I believe that we have had (and currently do have)
good people involved in the club who, as individuals, have helped it considerably. But when these people
leave we haven’t always been able to continue their good work.
I believe we, as a club, need to come up with policies to ensure that our direction is less dependent on any individual, and that the overall direction is always for long-term benefit. This policy needs to be applied to all areas of the club, as sometimes we seem to forget that we are all part of one larger entity where decisions made in one area can affect other areas of the club.
If elected to the board, I would provide a direct member and supporter perspective with the primary aim of
improving our club’s membership base. I would work towards having the club treat its current members
appropriately every year, as well as increasing the number of Richmond members and supporters to a level
that will ensure the club’s long-term future.
Some of my initial aims would be to:
1) Commit to boosting the number of junior Tiger supporters to provide an ongoing base of new
members for the future
2) Promote the club to untapped markets such as new arrivals to Melbourne, tourists etc.
3) Begin a project to increase the number of country and interstate members by 500% over the next
5 years. This market is largely untapped by Richmond. We need at least the same commitment
as other AFL clubs like Essendon to bring Richmond "up to speed".
4) Offer sponsorship packages tailored to members and supporter groups outside Melbourne to
provide greater value than now exists.
5) Offer free Level 1 seats at Docklands home games for Richmond members over 55 (not
everybody can manage to climb to the top level there).
6) Significantly increase the resources given to the club’s Historical Society, and promote its role
and value to all areas of the club.
7) Further encourage and support all former players and officials to retain links with RFC, and use
this potentially valuable resource to improve the club.
8) Investigate a possible remuneration boost for the football department’s
trainers/masseurs/property staff to better reflect and reward the efforts and value that they
deliver to the club.
9) Investigate the possibility of partnerships with food and drink vendors at our home ground
venues to save Richmond members money.
10) Reduce the excessive cost of our “Away” game Adult membership ticket to offer real value to
Richmond members.
11) Maintain as much contact as possible with the members, and better communicate our issues at
board level. I am quite willing for the members to use me as their “voice” when needed.
These are just some of the things that I believe would benefit the club, but it should give you an idea of how I would approach issues as a board member and hopefully let you determine if I deserve your vote.
For those of you with Internet access, I have more information on a website that I have set up for this
election. You can find it at www.rfc-election.tk and I encourage you to visit it.
Thank you for reading this to the end, also a very big thank you to the other Richmond supporters who have answered my request for assistance in printing this document and so generously donated their time and resources in doing it. Without them you wouldn’t have this to read! “Carn’ the Tigers” in 2004!
David Clayton.
Copied from Rhettrospective with thanks.
http://www.rhettrospective.com/rhett_column_rhett.htm