Just a parenting tip.
I have 2 children: 3 and 1. The 1yo not conscious of the fact that she's a Tiger member yet. Nonetheless both are members from days after their births.
Of course they have no real option as to who they barrack for, but just to help things along, I always just mention/ make a big deal of anything we see that is yellow and black, or has anything to do with tigers, or if we are passing through Richmond. Also, imbibing the warm, child freindly, tigerish atmosphere of the Family Day is a great way of ensuring the love of all things Richmond for the next generation. (Get little Johnny or Suzie to take a friend! (Buy friend a badge.))
Oh, this is important too. Never mention other teams or their players. If my 3yo asks "who is this or that" in the paper and it's... say... L Franklin, I just say "Not sure" (or if it's N Stevens, I might say "nobody") and turn the page/ change channel.
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I believe that the hardship that we have endured since the early 80s has strengthened the resolve in Tigers to not give up, and to persevere with more resiliance than counterparts from other success challenged teams. When we win, the Tigers will be bloody huge, but what I think is that the resilience alone of Tiger fans is enough to ensure that we will have a good following in the meantime. (Eg. attendance in 07 was very good for the spoon side).