In 1985, Colin Carter literally wrote the AFL paper on equalisation then spent his decade as Geelong president attempting to circumvent that very principle.
If not for a tattooed Richmond midfielder, that audacious attempt might have resulted in three premierships in his 10 years in charge.
Carter will this year retire as Geelong president after a life spent not as a publicity-seeking official, but one providing abiding service to his club and the game over more than three decades.
A Geelong board member from 1988-1993, he resigned only to join the AFL Commission for 15 years until 2008, then returned as a Cats director until replacing Frank Costa as president in 2011.
He is as proud of the club’s exit from poker machines and its cultural leadership as all those games won since Chris Scott took charge in 2011.
But Carter still shakes his head at the big ones that got away.
“I wrote the report which led to the national competition and it was a scheme designed to stop dynasties. I was part of installing it at AFL level and therefore it has been ironic and pleasurable to attempt to beat it,” he said.
“We haven’t had one draft pick inside the top 10 in the last decade.
“We have been in the finals nine of 10 years, we have had six top-four finishes and Dustin Martin aside, we could have been pretty close to three premierships.”
In this year’s Grand Final Martin’s four-goal masterclass simply ripped the game away from a Geelong side dominant until half-time.
“Last year (in the 2019 preliminary final) was one where we were a couple of players down and if we had got over Richmond, GWS were cooked by the Grand Final,” Carter recalled.
“Another time an errant kick meant we missed the prelim by a few points,” Carter said.
“But I have always said we won a few prelims by a few points too.
“I felt we were grossly unlucky to lose 2008 to Hawthorn, but then again we were lucky in 2009 and I have friends who barrack for St Kilda and I feel badly for them too.
“So you grab them when you can.”
The Cats couldn’t quite send Gary Ablett Jnr out on a high, losing the 2020 Grand Final to Richmond. Picture: Bradley Kanaris/AFL Photos/via Getty Images
ON GEELONG STAYING AT THE TOP
Carter believes the first rule of business – and thriving as a football club – is minimising those self-inflicted controversies that so often befall rivals.
“Footy clubs make decisions on football and list management and staff and if you can get eight or nine of those decisions right out of 10 you are in with a big show,” he said.
“If you make bad decisions the headwinds hit you. If you get four or five decisions right out of 10, the margins are so tight you probably finish in the bottom half of the ladder.
“I have watched a lot of footy clubs and at any one point in time a third of clubs are making life difficult with inner turmoil.
“If you can avoid that, you are competing for a position in the top 12. Nothing that has happened has persuaded us that’s incorrect.
“In the old days the cheque book would cover a multitude of organisational sins.
“You could trash your organisation and buy a champion from Adelaide or Perth, but you can’t do it any more so it can take years to recover from bad decisions.”
ON CHRIS SCOTT’S RELATIONSHIP WITH THE FANS
“I think he’s done a terrific job. Some of our members have developed an expectation that if you are not in the top four, (you have failed) but I don’t think he gets enough credit for the phenomenal task of building up this list without bottoming out,” Carter said.
“No one else has been able to do it.
“He has the best record of any coach in the history of the AFL.
“To my friends I point out my tenure exactly matches Chris’, but I rarely complete the sentence because it’s so ludicrous.
“It goes to show you as the winningest coach, and the next best is a fair way behind at 65 per cent, it goes to show you the expectations when you win all the time.
“The way it finished up, it really cost us two first-round picks and we got a couple of second-rounders back. It wasn’t really three first-round picks,” Carter said.
“I also respect that in the Giants’ case, if they had got 11, which would have drifted back to 13, it wasn’t adequate compensation for Jeremy Cameron.
“Geelong has a good reputation for wanting to walk away from negotiations with a sense both parties feel they have done all right from it. That is explicit.
“We sent (list manager) Stephen Wells to a negotiating course at Harvard and the major thing he came back with was in a successful negotiation, you and the other party need to walk away feeling you have done all right.
“I am not unhappy if that’s the way we are viewed.”
ON LOSING THE 2020 GRAND FINAL
“(Dustin Martin) was just terrific. I was disappointed for the guys, really. I can honestly say I am reasonably philosophical about these things,” Carter said.
“Guys like Cam Guthrie, who was in the squad in 2011 but didn’t win one, I would have loved to have seen him with a medal around his neck.
“And for guys like Paddy Dangerfield and Zach Tuohy, I would have loved it for them but it wasn’t to be.
“But I think we will go into next year, and we will need some luck, but I reckon our chances are as good as anyone else next year. I don’t think the opportunity has passed.”
ON THE MALCOLM BLIGHT ERA
The Cats lost the epic 1989 Grand Final to Geelong, two Grand Finals to West Coast and the 1995 decider to a Carlton side later hit with salary cap fines for their extra payments to players in that era.
“I still think that era was a bit undersold,” Carter said.
“We lost to Hawthorn by six points, then the expansion teams came in a bit stronger than you would have levelled them out to be and we lost another premiership to a side that was later shown to be so far over the salary cap they probably got vertigo.
“We are in an industry where there is only one successful team and a whole bunch of failures and it means the players in that era are undervalued by our industry.”
ON WANTING TO PLAY HOME FINALS AT GMHBA STADIUM
“It is unfair. You take a long view of these things and understand how you finish up in one place,” Carter said.
“We had a VFL competition where all finals were on the MCG and then we brought in interstate clubs who qualified for home finals but didn’t get them, and now that’s resolved but we are left with a dog’s breakfast.
“Melbourne clubs are asked to conform to 100 years of history with all finals at the MCG, but the time has come for us to recognise Geelong as part of a national competition entitled to home finals as Fremantle and everyone else is.
“We will get there at some stage when the inequity is finally realised, but we are still caught in a time warp.”
