Membership 2006 Arrived!

[TIGEREXTRA]

I dont mind the sticker, you cant have the same type every year, that would be boring.

I did recieve a letter saying that my calendar ill be arriving shortly, my membership came on the 9th Jan, still havent got the calendar, not that I am fussed about a calender, it serves no use to me.

done a quick check on our membership drive seems to have slowed considerably compared to some of the other clubs...my feeling is that we will be pushing to get 25,000 this year...

noticed the cats and saints already up to 20,000....come on padre's sign up....

I too am in agreement that we will be only pushing 25,000 members and the club would be well aware of this.
Expect them to play their best side in the NAB cup and be taking it extremly serious, this is there best hope of signing up bandwagon supporters/lapsed members.

 

[dcstar]

.........
I too am in agreement that we will be only pushing 25,000 members and the club would be well aware of this.
Expect them to play their best side in the NAB cup and be taking it extremely serious, this is there best hope of signing up bandwagon supporters/lapsed members.

That assumption proved incorrect in 2002 when we made the pre-season GF (and also played in the finals the previous season), we barely increased our overall member numbers that year.

Early success on the field only has a marginal positive effect on memberships, there are thousands upon thousands of Richmond "followers" out there who don't get conned by a few early wins in a season, they need far more than that to (again) become members.

Until people accept that all of our problems will not be solved by the proverbial "5 minutes of sunshine" on the field, the sooner we can get on with the job of improving things without relying on this (now ancient) myth.

 

[TIGEREXTRA]

.........
I too am in agreement that we will be only pushing 25,000 members and the club would be well aware of this.
Expect them to play their best side in the NAB cup and be taking it extremely serious, this is there best hope of signing up bandwagon supporters/lapsed members.

That assumption proved incorrect in 2002 when we made the pre-season GF (and also played in the finals the previous season), we barely increased our overall member numbers that year.

Early success on the field only has a marginal positive effect on memberships, there are thousands upon thousands of Richmond "followers" out there who don't get conned by a few early wins in a season, they need far more than that to (again) become members.

Until people accept that all of our problems will not be solved by the proverbial "5 minutes of sunshine" on the field, the sooner we can get on with the job of improving things without relying on this (now ancient) myth.

Agree David that it takes more than the "5 minutes of sunshine" on the field to boost membership sales so that by this time figures are better.

Disagree David that the thousands of Richmond followers out there wont be conned as you put it by early wins.

The thousands of followers out there dont know much if anything at all about the clubs off field mateers re finance and board related matters, they may have heard a thing or two in the papers but they dont dive deeper into it like us obsessed nuts. They just care about how good we are going to be on the field, and wether or not they are going to be the laughing stock in the office on a monday morning.
( There is also a group of followers that do look at the off field situation and wont be swayed by 5 mins of sunshine but they are the minority in comparison the average follower.)

The 2002 figures may prove that theory incorrect, but lets have more than one season of statistics before we jump to any conclusions.

 

[graystar1]

That assumption proved incorrect in 2002 when we made the pre-season GF (and also played in the finals the previous season), we barely increased our overall member numbers that year.

Early success on the field only has a marginal positive effect on memberships, there are thousands upon thousands of Richmond "followers" out there who don't get conned by a few early wins in a season, they need far more than that to (again) become members.

Until people accept that all of our problems will not be solved by the proverbial "5 minutes of sunshine" on the field, the sooner we can get on with the job of improving things without relying on this (now ancient) myth.

Correct David. There is one way to improve "sales," and that is by marketing. All successful organisations and companies have a strong marketing ethic. The RFC has a marketing department. Unless I'm missing something here, how are we marketing our product...membership???

 

[dcstar]

............
Agree David that it takes more than the "5 minutes of sunshine" on the field to boost membership sales so that by this time figures are better.

Disagree David that the thousands of Richmond followers out there wont be conned as you put it by early wins.

The thousands of followers out there dont know much if anything at all about the clubs off field matters re finance and board related matters, they may have heard a thing or two in the papers but they dont dive deeper into it like us obsessed nuts. They just care about how good we are going to be on the field, and whether or not they are going to be the laughing stock in the office on a Monday morning.
( There is also a group of followers that do look at the off field situation and wont be swayed by 5 mins of sunshine but they are the minority in comparison the average follower.)

The 2002 figures may prove that theory incorrect, but lets have more than one season of statistics before we jump to any conclusions.

I have been directly involved in selling memberships to Richmond people every year since 1985, so I do not base my statements on "one season of statistics" (which is still a hell of a lot more than the zero evidence that exists for the notion that all we do need is on-field success).

The people who don't buy memberships now want us to be successful for many years in row, not just have a few early wins - I'm sorry that you don't accept this, but it is the reality for quite a few Richmond "followers".

As well, I didn't mention finances, I am taking about the stuff people read on the back page of the newspapers, so don't bother to muddy the argument with that bogus distraction.

The problem is that the "obsessed nuts" cannot comprehend that people fell differently about Richmond than they do, this is where the "if you're a real supporter you'd buy a membership" comments come from - the real world just don't work like that, and until the "good start" myth is acknowledged then the delusion continues.

 

[dcstar]

......
Until people accept that all of our problems will not be solved by the proverbial "5 minutes of sunshine" on the field, the sooner we can get on with the job of improving things without relying on this (now ancient) myth.

Correct David. There is one way to improve "sales," and that is by marketing. All successful organisations and companies have a strong marketing ethic. The RFC has a marketing department. Unless I'm missing something here, how are we marketing our product...membership???

I know the people in our membership/marketing areas do pretty well given the resources and priority that the management of the club give to this broad issue, but that's been my point for many years - too much in this area is taken for granted on the assumption that the success myth will come true.

I am certain we would be far better off if we all acknowledged that we have to get our ticketed membership to (well) over 30,000 without even considering that we have to rely on a "good start" to the season.

If that change of attitude happened, then more resources may be provided to allow these people at the club to achieve this vital task, it's all a matter of leadership from the top (or lack of it.........)

 

[graystar1]

......
Until people accept that all of our problems will not be solved by the proverbial "5 minutes of sunshine" on the field, the sooner we can get on with the job of improving things without relying on this (now ancient) myth.

Correct David. There is one way to improve "sales," and that is by marketing. All successful organisations and companies have a strong marketing ethic. The RFC has a marketing department. Unless I'm missing something here, how are we marketing our product...membership???

I know the people in our membership/marketing areas do pretty well given the resources and priority that the management of the club give to this broad issue, but that's been my point for many years - too much in this area is taken for granted on the assumption that the success myth will come true.

I am certain we would be far better off if we all acknowledged that we have to get our ticketed membership to (well) over 30,000 without even considering that we have to rely on a "good start" to the season.

If that change of attitude happened, then more resources may be provided to allow these people at the club to achieve this vital task, it's all a matter of leadership from the top (or lack of it.........)

And, David, a successful marketing campaign designed to increase membership results in increased dollars in the kitty. I do not know what the average membership figures are, but would suggest an extra 4 or 5 thousand members would more than compensate for the marketing outlay. As you help out in membership, you would be well aware of the old adage "bums on seats."

 

[TIGEREXTRA]

............
Agree David that it takes more than the "5 minutes of sunshine" on the field to boost membership sales so that by this time figures are better.

Disagree David that the thousands of Richmond followers out there wont be conned as you put it by early wins.

The thousands of followers out there dont know much if anything at all about the clubs off field matters re finance and board related matters, they may have heard a thing or two in the papers but they dont dive deeper into it like us obsessed nuts. They just care about how good we are going to be on the field, and whether or not they are going to be the laughing stock in the office on a Monday morning.
( There is also a group of followers that do look at the off field situation and wont be swayed by 5 mins of sunshine but they are the minority in comparison the average follower.)

The 2002 figures may prove that theory incorrect, but lets have more than one season of statistics before we jump to any conclusions.

I have been directly involved in selling memberships to Richmond people every year since 1985, so I do not base my statements on "one season of statistics" (which is still a hell of a lot more than the zero evidence that exists for the notion that all we do need is on-field success).

The people who don't buy memberships now want us to be successful for many years in row, not just have a few early wins - I'm sorry that you don't accept this, but it is the reality for quite a few Richmond "followers".

As well, I didn't mention finances, I am taking about the stuff people read on the back page of the newspapers, so don't bother to muddy the argument with that bogus distraction.

The problem is that the "obsessed nuts" cannot comprehend that people fell differently about Richmond than they do, this is where the "if you're a real supporter you'd buy a membership" comments come from - the real world just don't work like that, and until the "good start" myth is acknowledged then the delusion continues.

Ok Mr know it all, if you were in charge of marketing what would you put into place to boost memberships sales by end of April? What would you do different to what is being done atm?

 

[Redford]

Still waitting for it to come. Rang the club still up to 3 weeks away what a joke. No wonder membership is down.

i'm the same - thanks for nothing Richmond

paid in November - still nothing
they are re ordering it - but they are out of gold membership kits - have to wait another 3 weeks

That’s just a joke. Fancy subjecting the longer serving members i.e. the Goldies to the delays ? Far out. Paid in November…only 4 weeks to start of NAB Cup….and not likely to get anything until the end of February. Typical Richmond.

 

[meltiger]

Still waitting for it to come. Rang the club still up to 3 weeks away what a joke. No wonder membership is down.

i'm the same - thanks for nothing Richmond

paid in November - still nothing
they are re ordering it - but they are out of gold membership kits - have to wait another 3 weeks

That’s just a joke. Fancy subjecting the longer serving members i.e. the Goldies to the delays ? Far out. Paid in November…only 4 weeks to start of NAB Cup….and not likely to get anything until the end of February. Typical Richmond. 

I'm in the same boat, Gold member, Reserved Seats and Social Club.

First two deductions off my c/c happened in October. Yet I still have not received my pack yet.

I am absoloutely disgusted that people who signed up in January have received their packs, yet for the second year in a row, I have to chase the club for mine.

Very poor customer service.

 

[Redford]

Still waitting for it to come. Rang the club still up to 3 weeks away what a joke. No wonder membership is down.

i'm the same - thanks for nothing Richmond

paid in November - still nothing
they are re ordering it - but they are out of gold membership kits - have to wait another 3 weeks

That’s just a joke. Fancy subjecting the longer serving members i.e. the Goldies to the delays ? Far out. Paid in November…only 4 weeks to start of NAB Cup….and not likely to get anything until the end of February. Typical Richmond. 

I'm in the same boat, Gold member, Reserved Seats and Social Club.

First two deductions off my c/c happened in October. Yet I still have not received my pack yet.

I am absoloutely disgusted that people who signed  up in January have received their packs, yet for the second year in a row, I have to chase the club for mine.

Very poor customer service.

To add insult to injury, what's the bet that when you do get your pack that they've stuffed up the reserved seating ? I'm expecting it ! Hah hah hah ha......

 

[Knighter]

Without reading over 12 pages of posts............

Has any Ton-Up Members received their memberships for this year yet?

At nearly $1000 they'd wanna be gold plated!

Ta.

 

[dcstar]

.......
Ok Mr know it all, if you were in charge of marketing what would you put into place to boost memberships sales by end of April? What would you do different to what is being done atm?

It's far too late to do anything of much substance for this year, there needs to be a strategy developed to firstly find people who don't even consider becoming Richmond members now, and work towards making them head in that direction. And that is in addition to what is already done just to keep the existing potential membership pool on board.

The basic point is that we need to look outside the "just a few wins will solve our problems" mind-set, and until that is done (in a serious way) and this myth is finally exposed, we will be stuck in our current unsatisfactory situation.

And to clear things up, I don't profess to "know it all", but I'm pretty sure I know a lot more than most in this area, and I certainly know we have to dramatically improve our membership numbers if have any aspirations whatsoever to be firstly competitive with the powerful Victorian clubs (which we are not), let alone the non-Victorian clubs which will most likely continue to win the vast majority of Premierships in the next 10 years.

Some people may be satisfied as the Tigers stagnate in the group of the "making up the numbers" clubs in Victoria, I'm not one of them.

 

[Richmond United]

Some people may be satisfied as the Tigers stagnate in the group of the "making up the numbers" clubs in Victoria, I'm not one of them.

Neither am i.......just completed the online purchase of my membership renewal for 2006.  Seemed to go quite smoothly!

As long as it gets to me in time for R1 of the season proper....i'm happy.

Get onboard people......otherwise the Townsville Tigers beckon!

 

[johnson2richo2003]

Got mine a week and a half ago but no sign of my daughters :nailbiting :nailbiting :nailbiting

Just realised i paid for my membership but not my Daughters ;D
Will now have to tell her that due to technical problems her,s will arrive late :hihi :hihi

 

[BalmyArmy]

Just paid for mine, and due to moving into my first home in 5 weeks time, tyhe Rolling Tiger idea has come at the perfect time. $21 a month for Adult 16 games. Cant complain about that.

 

[mark davey]

Still have not got my membership pack - over 3 months now

after my 10th query to the club - they think i might get it in about a week

 

[TIGEREXTRA]

Still have not got my membership pack - over 3 months now

after my 10th query to the club - they think i might get it in about a week

Which classification are you, Gold,Silver,or Bronze member?

 

[DragicevicFan]

I'm Gold member, Reserved seat and social club and paid in November - I've got nothing.

The rest of my family who are the same, but have no social club paid the same day and got theirs during December.