I think it is an ok campaign, didn't make the connection with proud boys until someone above mentioned it.
In some ways I suspect a bit of a response to some of the bad press, pushing back by making a bold statement of being who we are and proud of it . . . and, by the way, if you don;t like it, we don't care.
The one part of it I really love is that last bit with Dustin Martin walking up, placing the third cup in the line and great delivery of the "what are you waiting for" line. It's a real statement of how much we have achieved so get on board and the line does really suit Martin's public image. Sort of no nonsense attitude of you should be proud (he's just shown you 3 reasons to be proud) and you should be a member.
DS