I reckon the fact he is quiet and doesn't do much media adds to the mystique and makes him more marketable. The image could allow him to get beyond AFL markets too, they can show a bit of footage from a game where he shrugs off opponents and you don't need to understand Aussie Rules to understand he is owning the play.
That is, apart from being clearly the best player going around.
DS
Agree.
"Better to keep silent and let people think you are a fool, than to open your mouth and remove all doubt." -Abraham Lincoln"
Also agree re the footage. There are some unbelievable Dusty Martin packages on Youtube. There are plenty of packages for other players as well but Dusty's are different.
After a while you notice one stark point of differnce. When Buddy, GAJ or Fyfe kicks a stunning goal, they show three replays of it, from several angles. A five minute highlights reel has maybe 5-10 genuine highlights.
However, when Dusty does something special, like kick a 50 metre goal from hard up against the boundary, they follow it up with three more, exactly the same. There is no need for replays. Then they show 15 "Don;t-argues" in a row, where he makes grown men look like children. Then it is five bullet passes to Jack Riewoldt that hit him lace out.
And they can make a package for every year that he has played!
Google Dusty 2017 highlights or a Decade of Dusty. They are breath-taking.