So the AFL, a billion $ entertainment industry, with societal influence over people from all walks of life, ages, religions etc, should conduct itself like a construction site? Make no mistake that's essentially what you are saying. Ask yourself who lets the "offensive" language fly on the building site? And why? I proffer it's for the same reasons as everywhere else. Insecure men looking for peer validation ha ha ha good one Dave. To me, it's always led back to there. It's not as if we are inherently racist or homophobic as a society. It's that we are a boys club. Goes right to the top. And one organization is doing something about it, or forced to do something about it, or whatever, and this is 'bad". Why is it bad? Why is it bad that one individual or group of individuals doesn't have to put up with slurs in the workplace? So bad.You can tell the AFL and its media is jammed with white-collar jerks who've never set foot on a manual labour job site in their lives. They'd be a wailing mess within two minutes after hearing the profanities fly.