The Libs just seem much better at getting traction by repeating dumb slogans with questionable merit. Like 'the budget emergency' (if it was then, what is it now?), 'axe the tax', (doesn't matter what the tax is trying to achieve, how effective it is, how it is impacting people, who it is impacting, its just a tax, so its gotta be axed).
Labor have tried it, not sure why they don't get the same traction. They should be able to come up with some good ones surely. They have released some half decent policies, but not slogans 'Negative gearing kills the Aussie Dream', no, no good too many words. 'The Libs will white ant medicare'. No good again. 'more money for schools' nuh, 4 words. Maybe that's it, they can't fit their policies into three words?