I don't dispute the second sentence in terms of the AFL, they are like most corporations who favour optics over all else.
In terms of Hocking specifically though, I find it hard to see any evidence he was anything more than a bloke doing his job. It seems just about every whinge about him doesn't actually stand up to a factual analysis.
Take the stand rule for example, a rule that speeds up the movement of the football no end. Did anyone think that would help one of the oldest sides in the competition when it came in? I certainly didn't and I don't think many deep thinkers about the game would have. It certainly wasn't helping Geelong when they were run off their feet and humiliated by Melbourne in the 2021 preliminary final.
Same year as the stand rule he sliced rotations and allowed the ball to be kicked in deeper, which again speeds it up. Both of those things are the last things Geelong would have wanted.
It seems the only basis for much of the stuff about Hocking is him 'watching Richmond on the mark and bringing in the stand rule' which when drilled into was a throw away line by a middle rung journalist in one article and a whisper on SEN that no-one has ever been able to locate. It's hardly water tight.
People shoot me down for defending him all the time but I'm more than happy to lay the boots in, I'd just like someone to give me a legitimate reason to do so that isn't speculative nonsense.
Go have a chat and present this argument to Neil Balme and see what he thinks about your hypothesis. Or go read the Anson Cameron biography "Neil Balme - A Tale of Two Men" where Neil can tell you in his own words his thoughts about Hocking now (Hocking having spent years as Neil's understudy in the football dept at Geelong where they got on well) when he states that he can hardly bear to talk to him because of the implementation of the stand rule and the others.
I thought it was common industry knowledge that SHocking and C Scott had lamented for years the "state of the game" and then further cheered on by Whately. People were literally scared where the game was heading with Richmond's chaos football. (Why do I feel like I am RE repeating this for about the 20th time?)
This is believed to have originated with Worner (the disgraced former Ch7 Chief Exec) who constantly berated and cajoled Gil and Friends about scoring diminishing and the difficulties his sales execs we're having selling the ad packages to sponsors and advertisers because nobody wants to pay top dollar for ads that appear in pre game, QTR time, half time, three quarter time and post game.
The only value for money tv spots are live IN GAME where you get a solo 30 second break to yourself. In the big breaks, everyone gets up for a beer or to pee or to get a bag of chips. Harvey Norman and McDonalds and Toyota like those solo 30 second breaks in game because they have a captive audience. That's the sell.
The numbers on subscriber telecasters like Fox and kayo are still minimal compared to free to air coverage on 7. Particularly in the non Vic markets because Brisbane, Perth, Adelaide and Sydney viewers get to see all 22 of their team' games (if they like 90% from those cities support a local team) plus finals for free.
SHocking was terribly conflicted by both his previous Geelong history and the fact that he dropped everything once he'd changed all the rules he wanted to scurry back down to Corio Bay. He is Geelong through and through and despite your protestations I'd argue that the team that stood to gain the most from the rule changes, particularly the stand rule was and is Geelong. That is evident when you look at last year's final series. Nobody got within 10 goals of them.
Its my firm belief that the rules changes were hatched and incubated by SHocking in C Scott's office over many, many coffees, lamenting what the game was looking like going forward. sSHocking was then given Gil's imprimatur as he was copping it from Worner and the broadcasters. It provides the perfect opportunity for SHocking to kill two birds with one stone.
You would now be hard pressed to find anyone who thinks the game is in a healthy state. I'm a progressive type of person but these changes have taken us closer to netball and basketball and regressed us back to school days. It's AFLX abomination by stealth. If it suits you to sit by and back slap these decisions don't be surprised when you're watching AFLX in 10 years wondering what the *smile* just happened.
Ask yourself this simple question - why DID SHocking change the rules so fundamentally?
Why indeed.