Tigers sign new major sponsor
Samantha Lane
afl.com.au
12:15:03 PM Fri 12 September, 2003
Richmond has signed a new major sponsorship for the 2004 season, with communications company Motorola committing to a naming rights deal that, combined with the sponsorship of the TAC, is worth approximately $1.5 million.
Motorola was the Tigers’ shorts sponsor this season but is moving up the uniform in 2004, when it will have its logo displayed on the front of the Richmond jumper.
The logo of co-major sponsor, the TAC, will appear on the back of the Tigers’ guernseys.
“It’s the biggest single sponsorship deal this club has ever signed,” Tigers CEO Ian Campbell said at Punt Road on Friday.
“The deal is a strong confirmation of the aggressive change we are undertaking as a club, and the value of our brand.”
Tigers coach Danny Frawley said the upgrading of Motorola’s sponsorship was heartening for the club, which finished 13th in a disappointing year on-field.
“From two weeks ago it was always about moving forward, and I think this is a terrific initiative. I think it gives the football department a lot of heart, knowing the off-field is really working well and this is juts a terrific boost for us.”
“It’s put the Richmond Football Club right up there in the sponsorship bracket and we’re rapt. We just have to emulate that on the field now next year, and that will happen,” Frawley said.
Alan Nicklos, managing director of Motorola Australia and New Zealand, said Richmond provided the communication company with significant branding opportunities.
“I’m sure we can significantly benefit each other along the way.”
Samantha Lane
afl.com.au
12:15:03 PM Fri 12 September, 2003
Richmond has signed a new major sponsorship for the 2004 season, with communications company Motorola committing to a naming rights deal that, combined with the sponsorship of the TAC, is worth approximately $1.5 million.
Motorola was the Tigers’ shorts sponsor this season but is moving up the uniform in 2004, when it will have its logo displayed on the front of the Richmond jumper.
The logo of co-major sponsor, the TAC, will appear on the back of the Tigers’ guernseys.
“It’s the biggest single sponsorship deal this club has ever signed,” Tigers CEO Ian Campbell said at Punt Road on Friday.
“The deal is a strong confirmation of the aggressive change we are undertaking as a club, and the value of our brand.”
Tigers coach Danny Frawley said the upgrading of Motorola’s sponsorship was heartening for the club, which finished 13th in a disappointing year on-field.
“From two weeks ago it was always about moving forward, and I think this is a terrific initiative. I think it gives the football department a lot of heart, knowing the off-field is really working well and this is juts a terrific boost for us.”
“It’s put the Richmond Football Club right up there in the sponsorship bracket and we’re rapt. We just have to emulate that on the field now next year, and that will happen,” Frawley said.
Alan Nicklos, managing director of Motorola Australia and New Zealand, said Richmond provided the communication company with significant branding opportunities.
“I’m sure we can significantly benefit each other along the way.”