What I am noticing atm is a big paradigm shift. It has been going on in Victoria for 4-5 years, but I reckon the country has woken up to this over the past 12 months.
No one listens to the Murdoch Media anymore. People finally acknowledge they are a propaganda machine for the right and the message doesn’t get through anymore.
In fact, I would go as far as saying it backfires on them. I honestly felt the Herald Sun was a secret weapon for Andrews in the VIC state election. Rehashing conspiracies about his fall for example. It made them look pathetic.
Has anyone jumped onto the Herald Sun socials recently? All responses are either from cookers (who seem to be their main target demographic nowadays) or critics who just take the p!ss out of them.
This has been highlighted in all its glory this week after the hysteria from the Murdoch Media re the Super changes. This time I reckon it’s the federal government using them to their advantage. And they fell for it hook line and sinker. So did Dutton. Albo and Chalmers wanted them to be outraged over this IMO.
If the Liberal Party had any brains, they would start separating themselves from the Murdoch Media. But they won’t. They’re in too deep.
I don't think you are wrong, but its more complicated than that.
While he always leans right, as far right as he possible can within certain constraints, history shows that his media line and influence has varied. Varied a lot on influence. To put it in simple terms, does he set or follow the prevailing dominant view? A bit of both.
Sometimes he backs the wrong horse, keeps flogging Far Right Baby all the way home and they lose, like happened in Vic and has happened in the past. Question is did he excacerbate or minimise the loss from his perspective? The latter IMO.
Sometimes he backs the left, doesn't happen often, but he has. Only when there is an overwhelming tide for change, old stale scandal-ridden conservative party and a sexy new labor leader who is unbackable favourite. He backed Tony Blair in the UK, and I'm going back a long way, to when he wasn't as far right, John Cain in Victoria. It looks like he has now gone so far Trump right that those days are over.
Historically in terms of influence, obviously with a couple of exceptions he usually backs the right but they don't always win, only 1 state government in Aus, Trump lost in the US. So that backs you up big time.
I agree on the future, in Australia he seems to have decided that only right wing nutcases buy newspapers these days so he'll ride that shrinking income stream until they all die.
I always take comfort in the fact nobody really reads the Aus, has never turned a profit since it started in the late 1960s, even during the golden age.